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THE CREATIVE BRIEF

Whether it’s exploring the cosmos, researching life-saving cures, or hosting petabyte-scale apps, the cloud is revolutionizing how we work and live. Champagne Studios EXP’s task was to captivate the Amazon Web Services (AWS) innovators who are building the future and help each individual make connections with colleagues and peers while in Las Vegas.

THE SCHEME

Champagne Studios EXP partnered with Amazon Web Services (AWS) to produce a unique and exciting post-conference celebration of its on-demand cloud computing platforms. Its Worldwide Public Sector Evening Reception was celebrated through various photo activations at one of Las Vegas’ top nightlife destinations; Drais DayClub & NightClub – Las Vegas. Our studio provided AWS with fun and bizarre photo activations where tech-savvy guests was introduced to a variety of bold technology characters, including a pair of over-sized entry greeters standing over 9ft tall. In addition, an AWS branded, 10ft diameter clear inflatable sphere featured dancers performing a laser light show within it. 

THE RESULTS

5K+      Total Attendees
4.7K+   Media Impressions
1.7K+   Social Impressions within the first 3 hours of the activation
12%     Increase in Social Impressions from past year

THE SERVICES

Integrated Brand Strategy: Experiential + Entertainment

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B2B Experiential Execution

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Guest Experience + Curation