THE CREATIVE BRIEF
After 25 years, Skechers USA has grown to be the third largest athletic footwear brand in the United States. To celebrate the 25th Anniversary, the lifestyle and performance footwear company entrusted Champagne Studios EXP to celebrate its success by engaging and creating memorable experiences for industry suppliers, retailers and industry colleagues.
THE SCHEME
Working in Skechers USA’s Southern California’s home turf has its advantages, especially when the working venue is the world-renowned Sony Studios. Utilizing the locale’s dynamic soundstages, Champagne Studios EXP helped populate Skecher USA’s Around-The-World activations with 46 different elaborately costumed brand ambassadors & live musicians. Highlights from 7 world continents include Paris Accordion Players, Casablanca Hookah Stations, a small army of Tokyo LED Models, Zurich Yodlers, a New Delhi Sitar Player and a 12ft albino Burmese python snake!
THE RESULTS
3.5K+ Total Attendees
1.9K+ Media Impressions
2.1K+ Social Impressions
16% Increase in Social Impressions from past year
THE SERVICES
Integrated Brand Strategy: Experiential + Entertainment
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B2B Experiential Execution
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Guest Experience + Curation
