THE CREATIVE BRIEF
Staying current in the nightlife business is no easy task, but TAO Group Hospitality’s properties continue to raise the bar in guest experiences. The TAO brand, part of the Madison Square Garden Company, required keeping its visual adventures fresh and live event creativity at its four flagship Las Vegas restaurants and nightlife properties.
THE SCHEME
Fact: trend-setting Las Vegas has an abundance of nightlife; where imagination is one of the keys to success. Since 2016, Champagne Studios EXP has been responsible for TAO Group Hospitality’s on-going Las Vegas live event programs that thrill visiting corporate groups, cabaret glitterati and pedestrian visitors alike. Experiential highlights include Lamp Shade Ambassadors, Day Club Retro Greeters, Vintage Restaurant Hosts, Choreographed Dancers and LED Dance Robots.
THE RESULTS
2.4MM+ Vegas visitors since 2016
4 World Class Properties
36 Celebrity DJs
THE SERVICES
Integrated Brand Strategy: Experiential + Entertainment
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B2B Experiential Execution
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Creative Ideation + Conceptual Design
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Brand Immersion + Program Development
